Archive for ‘Ads’

February 7, 2011

Groupon Tibet Ad

The Groupon superbowl ads have ruffled a lot of feathers..
These ads are being termed as exploits of people’s sentiments. Okay people who all have been talking about the groupon ad being in bad taste have u checked Google maps and looked for Tibet?Its already a part of China. So what the ad says isn’t wrong [truth hurts]!

Though I wont recommend the Ad by itself I would definitely say that it has maybe got the focus on Tibet once again and I definitely hope it helps in some way.

The other ad also talk about exploiting whales(as bad as exploiting humans) though the Brazil one doesn’t hurt anyone!

What the Brand need is a proper damage control owing to its missing the sanity/common sense check before the ads release.
I wonder how they can do it? Its a #BP crime on a smaller scale.

The agenda of an ad is to aid brand recall..and i guess they have succeeded in staying on top of mind for customers- though the sales may decline if customers who say they are quitting Groupon are to be believed..

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January 6, 2011

Awesome Advertisements – I love this page on FB

http://www.facebook.com/pages/Advertising-Ka-Kamaal-An-Academic-Look-at-Advertising/112210802146430

This FB page posts ads- mostly TVCs and Print on its wall but has some excellent examples of Ambient Advertising as well.

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January 6, 2011

Ad Campaigns Recap 2010-india

This post is inspired by an article on mint covering top5 ads (TVCs) chosen by Balki.

My top favorite TVCs for 2010 are:

1. Idea – get an idea theme – almost all in this series are good and it talks about all kinds of problems from billing to connectivity to being put on hold.

2. Surf Excel – Daag achche hain – really a good theme to promote noble work and taking kids as models the ads are attractive too.

3. Lifebuoy- tera saboon slow hai kya- This ad is a catchy one and appeals because of its simplicity and innocence.

4. Tanishq- Jewellery temptation by mom -family in car – This is an ad which connects pretty easily to all the women out there as this is a stage in life which all of them go through one day or other. The product focus is never lost even though the script is dramatic enough.

5. 25 years of Kotak – i specially like this ad as this is something new from a bank where ads are generally about building trust and relationship and highlighting customer service wherein we all have experienced something bad sometime or other with our banks. So this ad talks about reality and it feels fresh.

6. Cadbury’s kuch meetha ho jaye-  wife in jeans for the first time- An ad where most of us can see our mothers/aunts/grannies. This is how they behave when doing something “mod” for the first time. A connection works in this ad.

7. Blackberry boys- A catchy tune plays the biggest role and the expressions on the first five models’ face do the trick.

In all these ads the idea is something that we can relate to and they are not loud ads without loosing the brand focus.

There would be many more but these ads last in mind building unaided memory and hence have achieved there purpose as well.

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