Posts tagged ‘Klout’

February 23, 2011

Does Klout tell it all?

In the last two days I came across two Social Media experts talking skeptically about the much hyped term Influencers – One in a general term (@augieray) [social-media-influencers-are-overrated] and  other Klout (@jowyang)[ klout-for-business-a-sometimes-useful-metric-but-an-incomplete-view-of-customers/]. While Augie Ray talks about the utility of using ‘INFLUENCERS’ as brand ambassadors or the prime promoters by Brands, Jeremiah expresses his findings about how Klout actually doesn’t tell us all! Further in his comments section the discussion got down to Klout for Augie Ray as well.
So looks like the whole world [atleast the social media world] is worried about and is talking about Klout scores. Infact I must confess I got a bit obsessed myself with Klout score as well until I realized a few faults in its metrics:
1. The ratio of followers/following is a measure which doesn’t do justice – to give an example I see some social media professionals (e.g. Augie Ray) have more number of following than followers – the reason can be anything for that –maybe he doesn’t want to miss out on any crucial/interesting opinion or discussion relevant to his field. Or maybe he has a liking towards a high number of musicians (from some of his recent tweets). But does this imply that he does not have a high influencing power? I don’t think so.
2. I am sure almost all of you would have come across retweets from people who retweets anything and everything that anyone has spoken to them (i.e. where their name is mentioned @user). Even when we go down the funnel of retweets a person who retweets his retweets has higher influence than who doesn’t do the same (and causes less pain to his followers). In case Klout does not have a way of taking care of this – this is a loophole widely exploited
3. The blog world- Klout score doesn’t take care of the blog world which still holds high prominence in the internet world.
4. As pointed by Augie Ray and Jeremiah Owyang also Klout doesn’t take care of the domain- this is a critical as well as highly complex field to work on. The Klout score does show the area e.g. I still see @MarketingProfs in marketing domain only but if they start talking about something else will it be considered influencing still or not?