Posts tagged ‘marketing’

July 7, 2013

Marketing or Sales Promotion!!

Being a marketer is mostly tough specially when you are surrounded by people who think there is no difference between sales and marketing. Also when you see ads like the one in here:

http://advertisingkakamaal.blogspot.in/2013/07/got-fb-fans-now-what.html

The promotion at facebook here is neither entirely Marketing nor a sales promotion – the idea is to get more customers to visit your page – marketing, the execution is sales promotion – a lucky draw, being used since ages…..

This and many more price discounts or promotion are being called marketing and hence this creates a confusion in the minds of many… 

However I being a marketer have now become pretty much used to this kind of confusion and sometimes I do feel better when I see a financial analyst or an investment banker is being confused being accountant/bookkeeper (I used to do that too :)) or a computer engineering graduate gets asked about how to repair a laptop hardware 🙂

Okay, coming back to marketing and sales promotion confusion – An organization whenever starts a new function in its operations should start with a basic expectation setting for its existing employees- it would hardly take a few hours but will lead to a smarter and more efficient way of functioning between departments and better business growth. On the other hand not taking any such effort by the organization leads to many confusions and wastage of time, efforts and disgruntled employees.. finally loss of business and good resources.

 

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